The Denver Metro Chamber of Commerce this legislative session, has debuted a new, two-minute video highlighting the connection between activity in the private sector and its impact on - and value to – government.
“Historically, we have produced a written document at the beginning of each legislative session outlining our policy goals,” said Tamra Ward, senior vice-president of public affairs and communications at the Chamber. “This year, we wanted to do something simple that tells the story of how business activity translates into the dollars and cents that fund basic services and infrastructure that are critical to all Colorado’s citizens.”
The video follows $10 through the economic cycle, using graphics to show its impact on jobs, business-growth opportunities and key public-funded services like education, transportation and the state’s social service safety net.
“Our hope is this video gets people both inside and outside the capitol building talking about the value and importance of the relationship between business and the public sector, and how decisions made by government can ultimately, help or hinder further investment in our communities,” Ward said.
The Chamber’s economic development affiliate, the Metro Denver Economic Development Corporation, has used You Tube in certain marketing campaigns over the past few years, but this is the Chamber’s first venture into the short video arena.